Compare Shopify Contest Apps
Raffles vs UGC contests for Shopify.
PineRaffle helps merchants run sweepstakes and raffles where customers enter through purchases or opt-ins. ReelWin helps merchants run UGC contests where customers enter by submitting videos or photos.
Quick comparison
Both apps fall under giveaways and contests, but they are built for fundamentally different contest models.
| Category | PineRaffle | ReelWin |
|---|---|---|
| Contest type | Sweepstakes and raffles. | UGC video and photo contests. |
| How customers enter | Make a purchase, spend a certain amount, buy specific products, or opt in. | Submit a video or photo through a branded submission page. |
| What you get back | Email leads and increased order activity. | A library of customer-created videos and photos. |
| Winner selection | Automatic random draw. | Manual winner selection based on submissions. |
| Primary goal | Drive sales and capture email subscribers. | Collect authentic UGC for marketing use. |
| Email tools | In-app notifications and Klaviyo integration. | Built-in entry, winner, and bulk promotional emails. |
| Storefront integration | Custom storefront widget. | Theme block plus a hosted submission page. |
| Pricing shape | Premium $9.95/month, Ultimate $19.95/month, 5-day trial. | Growth $39/month, Pro $89/month, 3-day trial. |
Where each app fits
PineRaffle turns shopping behavior into raffle entries. ReelWin turns customer creativity into reusable marketing content.
PineRaffle
PineRaffle is built around purchase-based and opt-in raffle mechanics. Customers earn entries by shopping, spending more, buying specific products, or joining a campaign, and winners are drawn automatically at the end.
Best when your goal is to drive short-term purchase activity and grow your email list.
ReelWin
ReelWin is built around collecting authentic content from customers. Merchants launch a contest, customers submit videos or photos, and the best submissions can be downloaded and reused across marketing channels.
Best when your goal is to build a library of customer-created content.
Contest output
The easiest way to choose is to look at what you want the contest to leave behind after it ends.
A raffle can create a short-term reason to buy now, spend more, or buy selected products.
Customers who opt in to participate can become subscribers you can market to after the raffle ends.
A UGC contest produces customer-created videos and photos tied to your brand and products.
Strong submissions can be used on product pages, ads, email campaigns, the homepage, and social channels.
Decision guide
The right app depends on whether your campaign goal is sales lift, lead capture, content collection, or a mix of all three.
Compliance note
Sweepstakes and raffles can have specific legal requirements that vary by jurisdiction, especially around whether a purchase can be required to enter. UGC contests have different considerations, including content rights and minor participation.
Both apps support customizable rules and terms, but merchants are responsible for making sure each promotion complies with the laws that apply in their market. Consult a lawyer if you have questions about your specific campaign.
Publish clear contest terms before the campaign goes live.
Match the entry method to your jurisdiction and business goals.
Clarify winner selection, prize details, dates, and eligibility.
For UGC contests, make content usage rights clear to entrants.
Pricing
The two apps are priced differently because they deliver different contest operations.
Premium: $9.95/month. Includes up to 3 raffles per month, unlimited entries, custom storefront widget, multiple raffle types and prizes, automated in-app emails, and auto winner selection. 5-day free trial included.
Ultimate: $19.95/month. Includes all Premium features plus unlimited raffles, ability to update active raffles, custom ticket values per product, Klaviyo email automation, and exported participant lists. 5-day free trial included.
Growth: $39/month or $390/year. Includes one active contest, 50 entries per contest, unlimited drafts, the full contest wizard, hosted submission pages, storefront theme block, email automation, and promote feature.
Pro: $89/month or $890/year. Includes unlimited active contests, unlimited entries per contest, and the same full feature set. 3-day free trial included on both plans.
PineRaffle's pricing reflects a focused raffle and sweepstakes tool. ReelWin's pricing reflects the broader workflow of running media-based UGC contests end-to-end.