Compare Shopify UGC Apps
UGC display vs UGC contests for Shopify.
Moast helps Shopify merchants put existing TikToks, Reels, and customer videos onto their storefront as shoppable widgets. ReelWin helps merchants collect new customer videos and photos through giveaway contests.
Quick comparison
Both apps are useful for Shopify merchants, but they sit at different points in the content workflow.
| Category | Moast | ReelWin |
|---|---|---|
| Primary job | Display existing UGC as shoppable video widgets. | Run giveaway contests that collect new UGC from customers. |
| Content source | TikToks, Reels, manual uploads, and content you already have. | Customer videos and photos submitted through a contest page. |
| Storefront role | Product page, homepage, and collection page display. | Contest promotion, submission capture, and customer activation. |
| Best fit | Brands with existing video content that should be working harder on-site. | Brands that need a repeatable way to collect fresh authentic content. |
| Pricing shape | Free tier available; paid plans add advanced features. | 3-day free trial; Growth at $39/mo and Pro at $89/mo. |
Where each app fits
Most UGC programs run into one of two constraints: not enough content, or not enough visibility for the content they already have.
Moast
Moast is strongest when a brand already has videos on TikTok, Instagram, or in its customer content library. The app helps turn that existing content into shoppable storefront assets that can support product page conversion.
Best for display, merchandising, and conversion lift from existing content.
ReelWin
ReelWin is strongest when the bottleneck is content creation. A giveaway gives customers a clear reason to submit videos and photos, while ReelWin handles the contest page, entry workflow, submission management, and winner notifications.
Best for audience activation, content collection, and building a reusable UGC library.
UGC workflow
The apps complement each other because they cover different stages of the same content lifecycle.
Customers create content because your contest gives them a reason to participate.
Submissions land in your contest dashboard with entrant details and media files ready for review.
Approved videos can be added to your storefront as shoppable widgets and social proof.
Shoppers see real customers using the product and can move from content to purchase.
Decision guide
The cleanest answer depends on whether your immediate need is content creation, content display, or a complete UGC program.
Example workflow
A merchant can use ReelWin to launch a monthly contest, invite customers to upload videos, review entries, pick winners, and download the strongest submissions. Those videos can then be uploaded to Moast, tagged with products, and displayed as shoppable video across product pages and the homepage.
The result is simple: ReelWin creates the content pipeline, and Moast helps that content perform on the storefront.
Launch a contest and invite customers to submit videos or photos.
Review submissions, pick winners, and download approved media.
Upload the best videos into a shoppable display widget.
Use the content on product pages, the homepage, ads, email, and social.
Pricing
The two apps are priced differently because they have different scopes. Both pricing models reflect what each app delivers.
Free Forever: $0/month. Includes unlimited video views, shoppable product tagging, up to 10 videos per widget, unlimited widgets, Reels and TikTok imports, basic analytics, widget customization, and shoppable videos in the Shop App.
Pro: $15/month (or $165/year). Adds unlimited videos per widget, multi-product tagging, branding removal, unlimited custom video feeds, advanced customization and analytics, UGC collection from customers, and GEO/SEO optimization. 14-day free trial included.
Growth: $39/month or $390/year. Includes one active contest, 50 entries per contest, unlimited drafts, all contest features, the storefront theme block, email automation, and the promote feature.
Pro: $89/month or $890/year. Includes unlimited active contests, unlimited entries per contest, and the same full feature set. 3-day free trial included on both plans.