Compare Shopify Contest Apps
Purchase-based sweepstakes vs UGC video and photo contests.
Clean Sweeps helps Shopify merchants run purchase-based sweepstakes where buyers earn entries by spending. ReelWin helps merchants run UGC contests where anyone with the submission link can enter by uploading a video or photo.
At a glance
Clean Sweeps is tied to your store's purchase flow. ReelWin is built around open video and photo submissions that can be promoted anywhere.
| Category | Clean Sweeps | ReelWin |
|---|---|---|
| Contest type | Purchase-based sweepstakes. | UGC video and photo contests. |
| Who can enter | Existing buyers only, because purchase is required. | Anyone with the submission link. |
| How people enter | Make a purchase. $1 spent equals 1 entry, with bonus tiers available. | Submit a video or photo through a branded submission page. |
| Promotion model | Tied to your store's checkout and shopping flow. | Promote anywhere: email, social media, ads, partners, or storefront. |
| What you get back | Increased order activity, larger carts, and referral activity. | A library of customer-created videos and photos plus new audience reach. |
| Winner selection | Random selection from purchase-based entries. | Manual winner selection based on submissions. |
| Primary goal | Drive sales and lift AOV from existing customers. | Collect UGC and expand audience reach. |
| Storefront integration | Widgets across product, cart, checkout, thank-you, and account pages. | Hosted submission page plus a storefront theme block. |
| Email tools | Branded post-purchase emails with sweepstake details and referral codes. | Built-in entry, winner, and bulk promotional email campaigns. |
| Shopify designation | Built for Shopify. | Standard Shopify App Store app. |
| Pricing shape | Free plan available; Basic $30, Gold $99, Platinum $199, Diamond $799. | Growth $39/month, Pro $89/month. |
The biggest difference
This is the most important distinction between the two apps. Clean Sweeps is closed to buyers because entries are tied to purchases. ReelWin is open to anyone with the submission link.
Clean Sweeps
Clean Sweeps turns purchases into sweepstakes entries. That makes it useful for rewarding customers who are already shopping, creating a reason to spend more, and keeping the contest visible across the buying journey.
Best when your contest goal is purchase activity from the customer base you already have.
ReelWin
ReelWin lets customers, followers, ad audiences, partner audiences, and people who receive the link from a friend enter without buying first. The submission itself is the entry method.
Best when your contest goal is audience growth and reusable customer-created content.
What each app does best
Neither app is better in every situation. Clean Sweeps is strongest when the campaign is designed to drive spending. ReelWin is strongest when the campaign is designed to collect content and reach new people.
Turn every transaction into contest entries, with bonus tiers and multipliers that can motivate higher-value orders.
Show entry counts on product pages, cart, checkout, thank-you pages, and customer accounts so buyers stay aware of the sweepstakes.
Let anyone with the submission link enter by uploading an original video or photo through a branded contest page.
Review submissions, pick winners, and download customer-created videos and photos you can use across ads, email, product pages, and social channels.
Decision guide
The right choice depends on whether you want to motivate existing buyers, invite a wider audience to participate, or use both formats at different moments in your marketing calendar.
Contest mechanics
Clean Sweeps produces a spike in purchases during the sweepstakes period, higher average order values from bonus-entry tiers and multipliers, referral-driven acquisition, and a list of entrants drawn from people who have already purchased.
ReelWin produces customer-created videos and photos, engagement from people beyond your existing buyer base, brand awareness through people sharing their submissions, and winners selected based on the quality of the content they submit.
Use Clean Sweeps when the contest is meant to increase order activity from existing buyers.
Use ReelWin when the contest is meant to collect videos and photos from a broader audience.
Use Clean Sweeps for purchase-based entries and random winner selection.
Use ReelWin for submission-based entries and judging based on content quality.
Compliance note
Sweepstakes can have specific requirements around alternate means of entry, eligibility, and prize disclosure that vary by jurisdiction. UGC contests have different considerations, including content rights, minor participation, and rules for judging-based selection.
Both apps support customizable rules and terms, but merchants are responsible for making sure each promotion complies with the laws that apply in their market. Consult a lawyer if you have questions about your specific campaign.
Confirm eligibility, entry rules, prize details, and regional requirements before launch.
For UGC campaigns, make content usage rights and judging criteria clear in your contest terms.
For sweepstakes, understand any AMOE and purchase-related requirements in your jurisdiction.
Use the app settings and rule fields to document the promotion clearly for entrants.
Pricing
The two apps are priced around different campaign mechanics and operating models.
Free: $0/month. Create sweepstakes, customize display widgets, experiment with basic features, and process up to 10 orders per month.
Basic: $30/month or $306/year. Includes one active sweepstakes, CSV export, entries earned per product, account widget, and 250 orders per month.
Gold: $99/month or $1,009/year. Includes multiple sweepstakes, guest entry lookup, winner selection, thank-you extensions, bonus spending entries, and 2,000 orders per month.
Platinum: $199/month or $2,029/year. Includes referral program, influencer referrals, checkout entry display, branded post-purchase emails, and 5,000 orders per month.
Diamond: $799/month. Includes white glove onboarding, all features, unlimited sweepstakes, exclusive widget customization, premium support, and unlimited orders.
Growth: $39/month or $390/year. Includes one active contest, 50 entries per contest, unlimited drafts, full contest wizard, hosted submission pages, storefront theme block, automated emails, and promote feature. 3-day free trial included.
Pro: $89/month or $890/year. Includes unlimited active contests, unlimited entries per contest, and the same full feature set.
Clean Sweeps pricing scales around sweepstakes volume, order volume, shopping-flow widgets, and advanced purchase-based promotion features. ReelWin pricing scales around active UGC contests and entry volume.