If you sell on Shopify and you have been looking for a way to run giveaway contests on your store, you may have run into the same problem most merchants do. Search around and you find generic third-party contest tools that do not integrate well with Shopify, social-media-only giveaway platforms that pull customers away from your store, or services so expensive they only make sense for enterprise brands. What is harder to find is something built for Shopify merchants that actually fits how you run your business.
The short answer is yes. ReelWin is a Shopify app that lets you create and run giveaway contests directly on your store, and it is specifically designed around the kind of contest most ecommerce merchants actually want to run: one where customers enter by submitting their own video or photo. This article walks through what that means in practice, how the app works, and why this particular kind of contest is so well-suited to ecommerce.
Shopify giveaway contest app
Create contests that collect entries and customer content.
ReelWin helps Shopify merchants launch UGC giveaway contests, promote them to customers, review submissions, pick winners, and reuse the best videos and photos in marketing.
What kind of contests can you create?
The contests you create with ReelWin are giveaway contests with a twist that makes them especially valuable for online stores. Instead of asking customers to enter by clicking a button or filling out a single form field, ReelWin contests ask customers to enter by submitting a piece of user-generated content. That submission is either a video or a photo, and you decide which.
This format does two things at once. It runs a giveaway, which is something customers respond to and engage with. And it collects authentic customer-created content, which is something your marketing can use long after the contest ends. Most other contest tools only do the first part. ReelWin builds the second part into every contest you run.
| Contest type | What the customer does | What the merchant gets |
|---|---|---|
| Standard giveaway | Clicks a button, fills a form, or follows a social account. | A list of entrants and a short-term engagement bump. |
| ReelWin UGC giveaway | Submits a product video or photo through a branded Shopify submission page. | Entrants, campaign engagement, and a library of customer-created content. |
You can use this format for almost any kind of giveaway you want to run. A few examples:
- A general giveaway where customers submit a video of themselves with one of your products.
- A themed contest tied to a season, a holiday, or a launch.
- A "show us how you use it" contest specific to one product.
- A photo contest for visually-oriented products like apparel, decor, or food.
- A video review contest where the prize goes to the most genuine review.
The prize is whatever you want it to be. ReelWin supports two prize types out of the box. You can offer a Shopify discount code that the app automatically delivers to the winner by email when you pick them, or you can offer a custom prize you fulfill yourself, like a free product or a gift card or something physical.
How does the app work?
ReelWin handles the full lifecycle of a giveaway contest from the moment you set it up to the moment you reward the winner and download the content.
Set up
Choose the prize, dates, terms, form fields, page design, and email templates.
Launch
Publish a branded submission page where customers upload videos or photos.
Promote
Share the link, add a theme block, or email eligible Shopify customers.
Review
Watch submissions, view entrant details, favorite entries, and stay organized.
Reward
Pick winners in one click and send winner emails with prize details.
Reuse
Download approved media and put customer content to work in your marketing.
When you install the app, you start by creating a contest through a guided setup wizard. The wizard walks you through every decision in a clear sequence: the prize, the start and end dates, the rules and terms, the design of the submission page customers will see, the form fields you want to collect from entrants, and the email templates for entry confirmations and winner notifications. Each step has reasonable defaults you can change, so you can publish quickly or customize as much as you want.
Once your contest is live, ReelWin generates a branded submission page that you can share with your audience. Customers visit that page, fill out the form, upload their video or photo, and submit. The submission lands in your dashboard inside the app, and the customer automatically receives an entry confirmation email so they know their submission went through.
While the contest runs, every entry is captured and organized by contest in the Submissions area of the app. You can review each submission, watch the video or view the photo, see the entrant's details, and favorite the ones you like. When you are ready to pick a winner, it is one click. ReelWin sends the winner email automatically using the template you set up, including the prize details or the discount code.
After the contest ends, you have a review window to finish working with the submissions, download the media you want to keep, and pick any remaining winners. Then ReelWin automatically cleans up the contest data so you are not stuck managing it forever.
How does it integrate with your Shopify store?
This is where ReelWin separates itself from generic contest tools. Because it is a Shopify app, it is built to work with your store rather than alongside it.
ReelWin installs directly into your Shopify admin and lives in your existing dashboard. There is no separate platform to log into and no separate billing relationship because your subscription runs through your Shopify invoice. The contest submission pages live on your storefront's domain, which means customers stay on your store throughout the entire entry process rather than being sent off to a third-party site that breaks their trust.
You can also display the contest directly on your storefront by adding the ReelWin theme block to any page in your theme editor. The block is a section you can place on your homepage, a landing page, a product page, or wherever you want to feature the contest. Customers can click through to the submission page from right inside your store.
ReelWin also taps into your Shopify customer list so you can email your existing customers to invite them to enter. The Promote feature in the app generates an audience of your recent customers who accept email marketing, lets you compose a custom invitation email, and sends the campaign, all without leaving the app. This means a contest you launch in the morning can be in front of your existing audience by the afternoon, with no extra email tool required.
Because ReelWin works inside the Shopify ecosystem, the contests you run feel like a natural part of your store rather than a bolted-on third-party experience. That matters for conversion: customers who feel like they are interacting with your brand the whole way through are more likely to complete an entry and remember the experience.
What can you do with the content you collect?
The giveaway is only half the value of running a ReelWin contest. The other half is the library of customer-created content you walk away with when the contest ends.
Every submission to your contest is a piece of authentic user-generated content showing real customers engaging with your products. You can download that media directly from the dashboard and use it across your marketing:
- On your product pages, where real customer photos and videos boost conversion.
- In paid social ads on Instagram, TikTok, and Facebook, where UGC-style creative consistently outperforms polished brand ads.
- On your homepage as a social-proof gallery.
- In your email marketing to make sends feel less promotional and more like community updates.
- Across your organic social channels to keep your feeds active without your team producing everything in-house.
This is what makes a UGC-style giveaway contest more valuable than a standard click-to-enter giveaway. A standard giveaway gives you entrants. A UGC giveaway gives you entrants plus a library of content you can use for months afterward to drive conversion, build trust, and attract new customers.
What about prizes, emails, and everything else?
A contest involves a lot of small operational pieces, and ReelWin handles each of them so you do not have to.
Prizes. Configure your prize once during setup. For discount code prizes, ReelWin delivers the code automatically in the winner email. For custom prizes, you describe the prize in your contest terms and the winner email, and you handle fulfillment.
Emails. ReelWin sends three types of emails for you. Entry confirmations go to customers when they submit, so they know their entry was received. Winner notifications go to winners when you select them, so they know they won and can claim their prize. Invitation emails go to your customer list when you use the Promote feature to drive entries. Every email uses a customizable template that you can brand and modify.
Submission management. Every entry lands in a dashboard organized by contest. You can review, favorite, pick winners, and download media all from one place.
Contest terms. Every contest includes a terms and conditions section that you customize with your eligibility, rules, prize details, and content licensing. Customers must agree to the terms before submitting, which protects you and sets clear expectations.
Data handling. Submission data is retained during the contest and a 30-day review window after it ends, then automatically deleted. If you uninstall the app, ReelWin cleanly deletes your data. This keeps your customer-facing privacy promises straightforward.
Who is this for?
ReelWin is built for Shopify merchants who want to run giveaway contests as part of their marketing. That covers a wide range of stores:
- New brands looking to grow an audience and collect their first batch of customer content.
- Established stores that want a recurring way to source UGC for ads and product pages.
- Stores running seasonal campaigns who need a clear way to engage existing customers.
- Brands testing the impact of customer-created content on conversion.
- Anyone who has tried running contests through manual forms and email lists and wants something purpose-built.
If you run a Shopify store and you have ever thought "I should run a giveaway" or "I wish I had more customer content for my marketing," ReelWin is built exactly for that.
Getting started
So yes, there is an app that lets you create giveaway contests on Shopify, and it is built to give you both the engagement of a contest and the content library of a UGC campaign in the same run.
ReelWin is available on the Shopify App Store with a 3-day free trial, so you can install it, set up your first contest, and see how it works before deciding whether to keep it. Setup is fast; most merchants can have a contest live within an hour of installing. And because the app handles the email automation, submission management, and data cleanup for you, running a contest does not become a part-time job.
If you have been waiting for a clean way to run giveaway contests on your Shopify store, this is the app you have been looking for.